Posted on 21st November 2016
Leading vermouth brand Martini’s latest positioning centres on the idea that time spent with friends is time well spent. They wanted to support this in a noticeable and practical way. The result was an ice cube-shaped device that anticipates when a drink is finished, uses a Bluetooth transmitter to communicate with the bar in real time and allows staff to prepare drinks in advance.
CIRCAD were selected to design and manufacture the SmartCubes because of their proven design track record of PCB circuit board design and medical devices, and their ability to manufacture in the UK within an extremely short timescale.