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Bulletin November 2015


Dear customer,

This edition of our Bulletin presents a client case study where we are proud to have not only rescued a failed development but also to have enabled a range of robust and reliable demonstrator units for retail use across Europe.


If you have performance issues on any of your products, we would be very pleased to discuss how we could help address them.


We hope you find this bulletin of value, but if not you can unsubscribe at any time.


Chris Eiffert
Managing Director




We design and supply bespoke electronic solutions globally from our facility in Suffolk. Our designs save you money and improve your products capability and reliability using the latest electronic technology available. /more...




Our services include rapid prototyping, obsolescence & product re-engineering, upgrades, failure analysis or batch-manufacturing including all programming and functional test. /more...




Our customer retention is the best testimonial to our fast, high quality service. We provide all the documentation necessary to support a quality product backed by a 12 month guarantee. /more...

A Case Study in Delivery Excellence


Fixate Retail Solutions

creates custom-made high quality point of sales and merchandising solutions from concept to installation, including advice on creative impact and customer interaction.  Their point of difference is being able to react quickly to client needs and build reliable displays with minimal lead times from concept to delivery throughout Europe.


They do this by controlling the entire production process in house from concept artwork and precision CAD drawings to sophisticated CNC fabrication and installation, ensuring a consistently high quality throughout the production process.


Their client Logitech wanted retail customers to experience the sound of their Ultimate Ears range of premium Bluetooth speakers by transitioning between speakers whilst listening to their selected music track. In September 2014 Logitech commissioned a competitive pitch for merchandising companies to demonstrate prototype designs, but Fixate’s electronics partner failed to get their system working by the due date.


How We Got Started


Circad were contacted by Fixate at 6pm on a Friday evening and briefed on the technical issues. They believed they could fix the hardware and software faults over the weekend & provide a working prototype for a meeting in Switzerland at 9am on the following Monday.


As a result of this effective intervention by Circad, Fixate were contracted by Logitech to supply a range of interactive demonstration systems for the UE Roll, UE Boom and UE Megaboom to retailers across Europe, with Circad supplying the electronic subsystems.



Dominic Etheridge from Fixate commented “We were left high and dry by our earlier electronics partners. Circad rescued us and went above and beyond the normal standards of service. Since then they have continued to consistently deliver and at no point have they ever let standards slip”


Shared Values Creat Great Quality


A key differentiator for Fixate is to be able to react quickly to client needs whilst retaining high quality, reliable solutions. Dominic believes Circad shares these values:


“They have a huge enthusiasm for finding the right solution and will work tirelessly to get it right. They are a great partner that helps us to excel with clients in our point of difference.”


The demonstrators, of which over 1000 have been supplied across Europe, are of the highest quality to support the premium products they are demonstrating. It follows that they need to work reliably since a broken display conveys the wrong message about the product.


It is also not an insignificant cost for Fixate to deliver a replacement unit to a location which may be in a distant part of Europe. Says Dominic “We did worry about the risks and costs associated with any unreliability, but testament to Circad’s robust design and quality production is that todate no unit has failed”


Circad’s technology is embedded in a range of displays which are constantly being extended. The demonstrators are now third generation and incorporate a number of design improvements to reduce cost and increase functionality. The latest design features touch sensitive buttons, providing a higher quality interaction that befits the premium audio experience.


Fixate are also discussing with Logitech the application of this customer interaction to video displays, where Circad’s knowledge and experience will be invaluable. Dominic concludes: “Clients put their brand in our hands and trust us to add value. Similarly, we put projects with Circad and trust them to deliver excellent technical solutions that are robust and reliable.”